Member in the News

USGBC-Missouri Gateway Chapter member Marla Esser, owner of HomeNav by Sustaining Spaces, LLC recently wrote an article for Green Home Builder, America’s Premier Green Home Building Resource.

In the article she discusses the best ways to effectively market and sell your green projects, based on three key principles: listening, benefits, & education. Seeing as “green” means different things to different people, Marla stresses the importance of listening and understanding the client’s priorities in order to achieve the best results. It is important to explain the typical benefits of a green home and show how they can relate to the client’s specific needs. Marla also states that the well-educated consumer is your best consumer!

See the full issue of Green Home Builder, and read Marla’s article on page 46.

View More:  News and Notes

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